Gimme Games is a mobile application that sells Game Previews for local arcades. The typical user is between 18-40 years old and are either gamers or dabblers of video games. Gimme Games specializes in bringing arcade-esque game previews that are currently being developed but out for preview release. Gimme Games offers its customers a selection of fun games to test and enjoy at their fingertips. Fast, easy, and collaborative gameplay for everyone to experience.
My name is Leticia. I grew up in Chicago, Illinois. I currently live in this bustling city and even attended college for game design development. Therefore, I have been involved in such game prototypes and interactive experiences.-- from beginner artist, to game designer, to illustration and UX. I plan to continue building things in my career as a UX designer. As a designer, my goal is to meet users' needs with engaging, and visually appealing designs and incorporating my artist skills. My passion is to make design accessible for users of all types and backgrounds.
My role in this project as a UX designer was to take ownership of the app’s design, from concept to delivery. My responsibilities included: user research, wireframing, prototyping, usability testing, iteration, and the creation of a final high-fidelity prototype.
Users that want access and an easy purchase experience for Game Previews.
I conducted interviews with target users, then distilled what I learned into actionable steps. We used the insights we discovered to identify pain points the users were experiencing.
The most important pain points we uncovered were:
How the user's test using the app by browsing, searching, purchasing, and downloading our games from the app and see if there are any improvements to be made and if the content is arcade game preview friendly.
The information I uncovered helped me realize I needed to do more to make the ordering easy and engaging, while being more usable for non-gamer customers. Once I realized this, we had a clearer idea of how to move forward.
Here’s how we put the users’ needs first. The process below begins with my initial ideas of wireframes, then moves to mockups, and finally to the high-fidelity prototype.
Gimme Games app, you can see how I, the designer approaches solving the user’s needs. I decided to make the user purchasing flow easier to comprehend and fixed the layout of the cart screen so the user didn't become confused.
In the revised version, you see the progression of the design based on insights identified from usability test
feedback. Design additions include a more simplified flow and updated navigation drop menu for easy access to different pages.
Now the design really begins to take shape: actual text is used, colors are applied, and images are added. This mockup shows a visual that gives a better idea of the final design.
The design is fully developed and gives a complete picture of the completed design. It addresses the user’s needs for a simple, yet engaging and uncluttered design.