Case Study: Gimme Games

My name is Leticia. I grew up in Chicago, Illinois. I currently live in this bustling city and even attended college for game design development. Therefore, I have been involved in such game prototypes and interactive experiences.-- from beginner artist, to game designer, to illustration and UX. I plan to continue building things in my career as a UX designer. As a designer, my goal is to meet users' needs with engaging, and visually appealing designs and incorporating my artist skills. My passion is to make design accessible for users of all types and backgrounds.

My role in this project as a UX designer was to take ownership of the app’s design, from concept to delivery. My responsibilities included: user research, wireframing, prototyping, usability testing, iteration, and the creation of a final high-fidelity prototype.

Users that want access and an easy purchase experience for Game Previews.

I conducted interviews with target users, then distilled what I learned into actionable steps. We used the insights we discovered to identify pain points the users were experiencing.

The most important pain points we uncovered were:

• The app was too “boxy” for the eye.
• Most users struggle to select a desired game to view since links are all the same.
• Users want to have a wider game selection.
• Brightness sensitive users have a hard time looking at the screens for long.
• The app needs to be more engaging to the users and express the Gimme Game’s brand.

How the user's test using the app by browsing, searching, purchasing, and downloading our games from the app and see if there are any improvements to be made and if the content is arcade game preview friendly. 

The information I uncovered helped me realize I needed to do more to make the ordering easy and engaging, while being more usable for non-gamer customers. Once I realized this, we had a clearer idea of how to move forward. 

Here’s how we put the users’ needs first. The process below begins with my initial ideas of wireframes, then moves to mockups, and finally to the high-fidelity prototype.