Case Study: TacGo

Users who want a customizable food order selection of Mexican cuisine with a delivery service. 

I conducted user research and received feedback from users that I incorporated into user personas. The user persona, Alex, is a 35-year old office clerk who shops for food services online. The research revealed that Alex was exhausted after a long day of work and wanted to order dinner and head straight home to wait for it. I also learned that Alex often wishes she could have more customization in her orders. Alex would like to see improvements to the app, like a fun visual experience and pictures to view what is on the menu.

The site needed to have a more interactive user experience when preforming the customization ordering.

From the user research, I learned that there were some pain points.. A pain point issue was that the users wanted to see a picture menu more often a worded list at their first selection. In changing this would engage the users more during the ordering process. I also noticed that many users were confused on what area delivery was available to them and decided to add a Delivery Area screen for a better explanation. To also add to the design, I had incorporated a map on display for better understanding.

Here’s how I put our users’ needs first. The process below begins with our initial ideas wireframes, then moves to mockups, and finally to the high-fidelity prototype.